Online Reputation – A must for every Lawyer
Reputation, by its very definition is a nebulous, intangible and complex concept. Trust, along with an excellent reputation as a legal resource, cannot be directly measured like income and expenses. A lawyer’s reputation and credibility matter more today than ever before. Clients prefer to retain lawyers and legal firms with strong and positive online reputations.
Partners at large law firms and solo practicing lawyers alike may overlook the importance of maintaining a digital presence, especially given their day-to-day priorities. The most astute attorneys recognize that a quality brand and strong reputation are their greatest assets. A quality presence online is a competitive advantage. Lawyers with stellar reputations gain trust from prospects, clients, partners, regulators, and colleagues relative to those with lackluster or tarnished brands. Law firms grow and achieve results through their online reputational assets.
To stay ahead of the legal competition curve, engaging content that follows proven reputation management techniques should be shared online with prospective clients.
The advice we give to clients is that the best offense is a strong defense. With a strong presence, you build digital resilience and develop a strategy or path for repairing a damaged digital footprint. The high quality content should be published on owned and managed, as well as curated website domains to protect from any future reputation damages.
Some digital assets that can be considered for proactive reputation management include:
- Active social media presence and coordinated approach for sharing content on LinkedIn, Facebook, YouTube, Twitter and Instagram
- Profile listings on reputable business directories and portals as NXTidea etc.
- Organic earned assets such as feature stories, interviews, quotes, news and blogs about you, a specific case, or your practice.
- Paid digital advertising or PR media.
The presence of digital assets on high-authority domain websites will both enhance your digital reputation, as well as neutralize any confusing or defamatory webpages that appear in search results.
A complete proactive and customizable solution can be found at NXTidea. Lawyers and legal firms can fulfill all their digital presence and promotion needs. As of now, the service is FREE. And yes, the higher end services are highly affordable.
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